Vive la Business France!


It was a real honor to be invited to the Tastin’ France event organized by Business France, the French Trade Commission in North America. There, we were able to taste and experience wines from the main wine regions of France.

The Tastin’ France event strives to promote and encourage the distribution of French wines and spirits in North America by introducing new product and increasing the presence of existing ones while at the same time fostering business opportunities and initiating network connections between industry professionals.

The event was held at GALLERY 308, at Fort Mason in San Francisco which boasts panoramic views of  San Francisco Bay and the Golden Gate Bridge.

One of our favorite and most memorable people at the event was Bernard Bouteillon, the Export Manager for Vins Descombe.  We reveled in his energy and enthusiasm for Vins Descombe and the wine in their portfolio.  Bernard was very passionate and informative about the different wine regions of France, providing a valuable educational experience as well as some great wines!

Though we wish we could have stopped by all 26 tables, it was necessary to pace ourselves over the course of this 4-hour afternoon.  We absolutely have a greater appreciation of French wines after attending this event. We also learned that it is okay to serve lighter reds slightly chilled, which is often thought in California to be faux pas. As a matter of fact, it’s very French. Vive la France!